Title Tag Optimization – Some Tips to Follow

‘Title’ tag is very crucial to your site’s optimization. This blue-link text is a mirror to what your site has to offer. The title tag provides a snapshot of the content description. It is the most powerful tag to set up keyword relevance. A well-structured title tag with the page-relevant keywords is an introduction about your site to both search engines and human users. 

Title Tag Optimization – Best Practices to Follow:

Use only one title tag in the code:
Yes, some sites have no title tag at all and some use multiple title tags in the code. It only devalues the power as well as potentials of title tag and so can’t be regarded as the best SEO technique. 

Set the keyword priority in Descending Order:
Keyword placement in the title tag is very important. The search engines prioritize the keywords in the order they appear in the title tag. Find out how much competitive each of your keywords is. Also do a little bit of research to know power of individual keyword to generate traffic. Use this knowledge as guidelines while creating your title tag. 

Title tag must not contain more than 70 characters:
Long title is a big ‘no no’ for the search engines. It is very important for the keywords to fit within maximum 70 characters including space. If placed beyond this limit, the keywords lose importance. 

Branding is the last thing to come up in the title tag:
As the keywords placed in the title tag are valued in descending order, so unless your brand name is not a much searched phrase and more important than the products and services on offer by you, always make it sure to mention your branding at the last. For pages other than your home page, you may exclude the branding in case your keywords need more attention for your online business exposure.

Don’t use stop words:
Stop words refer to those words which are of nil or negligible importance to the search engines. The keywords should be grammatically correct noun or verbs, with adjectives in supporting role. Articles, prepositions, conjunctions, pronouns, auxiliary verbs etc. are considered as stop words.

Title tag must include the most important keywords used in the page’s body text:
To make the most of keyword relevance, your title tag must reflect the highly important words used in the page’s body text. It is a means to tell the search engines that how much important these words are to reflect the overall content of the page.

Title must be unique between pages:
For the most effective result, you must maintain uniqueness between the page titles. Each page has a set of unique keywords and they should reflect in the title pages. So, no similar title tags can describe the separate set of keywords prioritized in individual pages. 

Do not stuff your title tags with keywords:
Your title tag is not a dustbin to be filled with keywords. Using the same keyword multiple times is a dangerous practice and does not augur well with your site’s ranking. If such a clumsy attempt is detected by the search engines, in-detail page review starts. And if spam problems are found, then you may be penalized.
Title Tag Optimization – Some Tips to Follow Title Tag Optimization – Some Tips to Follow Reviewed by Sudip Paul Freelancer SEO Expert in Kolkata on 3/10/2012 12:09:00 pm Rating: 5

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