SEO or PPC – Which is More Effective for Social Media Marketing

A recent survey has revealed the secret that social media marketers are more likely to utilize SEO as part of their marketing strategy. When it comes to social media marketing, SEO or search engine optimization is still a preferred choice for them as compared to PPC. The survey is based on the views of around 3,000 social media online marketers.

They were asked several questions as to what SMO technique they prioritize. According to them, after email marketing SEO is the most used marketing channel for the purpose of SMO.

On the contrary, paid search which is better known as online ads ranks much below in the list of preference. 65% of social media marketers use SEO whereas only 35% attach a preference to PPC. For those who are more interested in fact and figure, it is enough to give them a snippet of reality.

As it has been found that B2B social marketers use SEO more as compared to their B2C counterparts. Some who put more emphasize on SEO instead of paid click advertising, are going to re-strategize their SEO plan. The number is slightly down from the previous year’s r result but that does not give any hint that the social media markets are making a shift towards PPC as far as the survey report goes.